Higher Ed & Non-Profit Consulting
Rigorous lead gen for higher ed and mission-driven non-profits. Serious about results, fun to work with.
Background
Higher education and non-profit lead gen are among the least forgiving arenas in marketing. Decisions rarely come from one audience, the consideration window runs long, and everyone wants cost per acquisition justified line by line. There's nowhere to hide a weak funnel.
The mind behind Spaso Marketing has spent a decade building and defending that kind of pipeline, and it shows in habits most agencies skip: rigorous attribution, audience-specific message discipline, and reporting that holds up under budget review, not just a dashboard that looks good in a pitch.
How I work
Spaso Marketing is one person, not a large agency. Every call, every draft, every answer comes straight from the person actually doing the work, with no middlemen in between. I live and die by the results, and I'm a lot more fun to work with than a dashboard.
If you already have an agency or media partner in place, I can plug in directly as your liaison. I've worked inside agencies and know how they operate, so I know which questions actually need asking, when to push back on work that isn't holding up, and how to build the reporting your cabinet or board needs to see. If what a partner is delivering is accurate and effective, I'll tell you. If it isn't, I'll tell you that too.
Who this is for
What's included
A structured review of your current funnel (where prospects drop off, where spend is wasted) and your brand guide, so everything I recommend and build stays on-brand, followed by a tactical, ROI-modeled growth playbook covering timeline, budget, and audience journey mapping, built to hold up under stakeholder review.
Full-funnel build from inquiry to conversion: the messaging, ad creative, landing pages, email copy, and design, all built to fit your brand guide and any campaigns already running. I can handle it end to end or work with whoever you already have, whichever fits best. Paid search, paid social, and CRM-driven nurture bought against real acquisition cost targets, plus compliance-aware messaging and CRM alignment so nothing dies in the handoff.
Cost per acquisition weighed against real gross and net revenue, attribution by channel, and regular optimization once campaigns are live. Most agencies stop at the numbers. I'll tell you why they moved and what's actually causing them, in reporting built for a room that isn't fluent in marketing metrics.
Book 15 minutes directly, or leave your info if now isn't the right time and I'll follow up.
Ready now
A direct 15-minute call, no form, just time on the calendar. We'll talk through where your lead gen stands now and where it needs to go.
Book a consultationNot ready to talk yet
Tell me what you're working on and roughly when you'd like to get started. I'll reply within 24 hours, with no pressure to book.